Our Story

Established over two decades ago in Western Australia, our humble beginnings have propelled our growth. Our commitment to quality and innovation has provided a solid foundation, enabling us to build our own trusted brand.
We quickly recognised the importance of partnering with our suppliers to champion their brands too. Just as important was the delivery
of superior products to our customers.

Products that complemented their existing offering and excited their own customers. We did all of this before it was considered innovative.
We’ve always been passionate about chef-quality food that’s easy for domestic and commercial kitchens to prepare. We’re a food wholesaler and distributor that’s equally committed to its suppliers and customers.

Our commitment to suppliers and customers extends far beyond identifying and delivering exceptional products. We don’t just buy and sell food. We offer comprehensive support, leveraging our warehouse facilities, delivery network and dedicated sales team.

Our retail customers benefit from our market knowledge, in-store merchandising and brand marketing to ensure products stand out.

Our food service customers trust our ability to identify the newest trends in consumer tastes. We’re proud of our proven track record of quality and on­ time delivery. Our scalable operation guarantees consistency and success for our partners.